Dr. Tony Alessandra helps companies achieve market dominance through specific strategies designed to out market, outsell and out service the competition.

Dr. Alessandra has a street-wise, college-smart perspective on business, having realized success as a former graduate professor of marketing, an entrepreneur, a business author and a keynote speaker. He earned his BBA, MBA and PhD, all in Marketing, from the University of Notre Dame, the University of Connecticut and Georgia State University, respectively.

Dr. Tony Alessandra is president of Assessment Business Center, a company that offers online 360º assessments; Chairman of BrainX, a company that created the first Online Learning Mastery System™ and is the founding partner of Platinum Rule Group, a company that provides corporate training and consulting based on The Platinum Rule®.

Dr. Alessandra is a widely published author with 18 books translated into 17 foreign languages, including The Platinum Rule for Sales Mastery, The Platinum Rule for Small Business Mastery, The Platinum Rule, Charisma, Collaborative Selling and Communicating at Work. He is featured in over 50 audio/video programs and films, including "Relationship Strategies," "The Dynamics of Effective Listening" and "Non-Manipulative Selling."

Dr. Alessandra's television program, "People I.Q." is currently aired on TSTN - The Success Training Network. Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985 and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers.

• The Platinum Rule™: Relationship Strategies for Connecting with Anyone - Personality differences...they're what make life so rich and fascinating and often so frustrating, too. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum Rule™. "Do unto others as they would like done unto them!" Once you understand and master The Platinum Rule™, you'll be able to build bridges to people of any style in any personal or business situation.
  
  
• Collaborative Selling: How to Gain the Competitive Advantage in Selling : Selling today requires creating long-term customers rather than one-shot sales. It has evolved from a transaction mentality to building relationships; from persuading and telling to problem-solving and helping; from low-price selling to value-added selling. In this dynamic program, Tony shows audiences how to move beyond traditional selling to Collaborative Selling by practicing the key skills that turn the customer's perception of the salesperson from a peddler to a solution consultant.
  
  
• Customer Loyalty: How to Get and Keep Customers... For Life - Turn your customers into business apostles who "preach the gospel" according to your company. Tony focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction which leads to customer loyalty.