Jay Baer is co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social (Wiley, 2011). He is also the founder of Convince & Convert, a leading social media strategy firm with clients across North America.

Jay was named by Fast Company Magazine as one of America's top 3 social media consultants and has worked with more than 700 companies (including Sony, Head & Shoulders, Marriott, Pampers, Nike and Met Life) since 1994. His blog is one of the world's most popular marketing resources.

A founder of five companies, he combines humor and practical, useful advice that demystifies social media and web marketing and leaves audiences entertained and informed. Not just a pontificator, Jay is a confident and engaging speaker who draws upon his many years of experience for real-world examples (often self-deprecating) that makes sense out of the complex world of social media and personal branding.

Conference planners say: "Not only does Jay Baer command extraordinary knowledge and expertise on social media and deep understanding about the implications for PR and marketing across multiple industries, but his ability to capture an audience's attention and imagination for an entire day is unique. Jay's energy and enthusiasm for the subject matter is infectious and he converts ordinary folk to believers in a very short amount of time."

Jay was the co-founder of azfamily.com, one of the country's largest local Web sites, and was a Vice President in the world's first virtual Web hosting company. Before getting involved with the Internet, he was a public relations and political consultant.

• The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social - Business has changed more in the past three years than in the prior 30. But it's not a threat, it's an opportunity. The NOW Revolution shows you how. Learn how you can retool your organization to capitalize on real-time business. Learn the seven shifts that make your company faster, smarter, and more social, each explained with case studies, useful tips, and actionable implementation advice.
  
  
• 7 Ways to Use Social Media to Build Stunning Business & Personal Brands - "Social media" is becoming a colossus that's now used as a catch-all, scapegoat, and savior. Learn the 7 specific ways that social media can be used to transform brands and turn strangers into advocates.
  
  
• Why Before How: 7 Steps to Creating a Social Media Strategic Plan - Social media is here to stay. Having a logical, comprehensive, defensible strategy for social media involvement and how it integrates with your traditional marketing is a critical component of modern communications. Learn the strategic planning methodology being used by hundreds of companies to help conceptualize and activate sustained social media success well beyond "flavor of the day" tactical executions.
  
  
• Why Your Customers are Now in Charge of Your Brand - In a world where every customer is a reporter, is any company safe? Today could be the day that your brand is held hostage via Twitter, YouTube or Facebook. Is the customer always right? How you can listen to the conversation, plan a response, and use social media to solve crises.
  
  
• The Social Media Train: Catch It If You Can - If Facebook were a country, it would be the fourth largest in the world. 20 hours of video are uploaded to YouTube every minute. Learn 6 simple truths about social media that will help your company leverage the breathtaking world of social media, instead of being overwhelmed by it.