Terry Jones is the founder of Travelocity.com.

He led the company as President and Chief Executive Officer from it's founding until May 2002. Previously, Jones served as Chief Information Officer at Sabre Inc. In his 24 years at Sabre, Jones held various executive positions including President of Computer Services, Vice President of Applications Development and Vice President of Product Development.

Prior to Sabre, Terry Jones joined American Airlines in 1978 as Director of Product Development when American Airlines acquired Agency Data Systems, a Florida-based mini-computer accounting systems company. He became president of the division when it moved to Dallas/Fort Worth.

Terry Jones is managing principal of Essential Ideas, a consultancy he co-founded to help companies in their transition to the digital economy. He serves on the Board of Directors of Earthlink, Inc., La Quinta Corporation, Kayak.com, and is a special venture partner with General Catalyst Partners.

The 21st century demands new marketing techniques, new methods of creating brands and new weapons to create technological advantage. As founder of Travelocity.com, one of the most successful on line companies, Terry Jones, knows these new techniques and can share them with your audience.

As companies work to develop successful multi-channel strategies, and capture the online generation as customers, Jones can provide real world examples that audiences can use in this complex new environment. From email marketing, and customer relationship management to organizational structure, Terry Jones can deliver a clear picture of how to thrive as the market evolves.

• The Business of Innovation - Terry Jones brings audiences a unique perspective on innovation. Terry took a team of 10 and built a multi-billion dollar enterprise based on an innovative idea that most of his colleagues thought would fail. Terry created a culture of innovation where new ideas were celebrated, mistakes became fast learning loops and employees learned that anyone can innovate. Terry will take your audience through the steps to nurture new ideas and the organizational structures, funding policies and team members required for success. Many speakers talk about the future, Terry gives audiences step-by-step plans to create it.
  
  
• Building Digital Relationships With Your Customers - Online research will soon influence over $1 trillion in offline sales, yet many companies are still optimized to deal with customers only over the phone or in the store. Terry will show your audience the importance of adding digital relationships to your company's strategies. At companies such as Travelocity, Kayak.com, La Quinta Hotels and Earthlink, Terry has been involved in creating, leading and implementing CRM strategies that leverage the digital world. Terry will open the door to this new world with examples drawn from all types of online and offline companies. He discusses the latest techniques for e-marketing, the evolution of search and how broadband is changing consumer behavior online. Participants will learn how to craft a multi-channel strategy to deal with tomorrow's marketplace.
  
  
• Leadership in a Wired World - It's a new world out there...A world where 'the office' is anywhere and communication is constant; where the pace of change is staggering and the 'wired generation' is entering the work force. In this new world, how do you lead? The basic principles of good leadership haven't changed in hundreds of years; but, in this new world, how we APPLY them MUST change. Today's new worker has been raised in the digital age, has been multi-tasking since the age of 3 and has been online for most of their life. As a CEO, a board member and a consultant, Terry's innovative leadership style has helped reshape the travel industry. In this program, he offers concise and actionable insights into how leadership is changing in this new technology-driven world.
  
  
• Entrepreneurship - Entrepreneur or Intrapreneur? - The story of the entrepreneur in the garage is well known. But how does one build a startup inside a huge corporation? How do you successfully innovate in large and sometimes bureaucratic organizations? Intrapreneurs face different challenges than entrepreneurs. Competitors are as likely to be internal as external. In this world, who you report to can be as important to an intrapreneur as building a brand is to the entrepreneur. His story of how one navigates the corporate power structure to turn an idea into a company has applicability for anyone with a new product or a new idea.