Return on Investment
For strategic alliance ROI, relationship ROI, or (association and Society) member ROI, you will want Ed Rigsbee for your next meeting. He is one of America ’s most prolific authors on the subject of business growth through Strategic Alliances, Ed is a consultant and advisor to world class clients such as Toyota , 3M, Dun & Bradstreet, BE Aerospace, George Fischer Signet, Mead, Siemens, Roland, Best Buy, and others. He travels internationally to assist organizations in building alliance relationships and to improve their total effectiveness and profitability.

When he takes the platform to deliver his keynote presentation, or multi-day programs, he delivers twice the value. First is his high level content, gleaned from his three books and over 1,500 published articles. Second is his naturally playful and humorous manner which he uses to relax and disarm his audience members. The result from this combined delivery design is his distinctive ability to move people into action; to do better and be more effective in business and life. Ed holds membership with the Association for Strategic Alliance Professionals.

Association Member Recruitment
Resulting from his two decades of working with associations and societies, Ed developed his unique Member Value Process for determining the yearly sustainable real-dollar value of membership. Ed advocates an organic grass roots approach to membership recruitment and retention. In order to achieve success, any association or society must first learn the true real dollar ROI that they offer to members.

Meeting Planner Summits
Hosted Hospitality-Planner summits are quickly replacing expos for hotel business development. Planners also find this targeted approach more time effective. At this type of event, Ed blends his partnering expertise with his meeting planning experience. He understands both sides of the planner-hotel alliance challenge. Ed has presented at PCMA, MPI, Affordable Meetings, several state SAEs, and various other events for meeting executives and planners. When hospitality wants to partner with meetings organizers, they call Ed.

Business and Life are About Results, Not Excuses!
Ed is the president of Rigsbee Research in Thousand Oaks, California, a division of Rigsbee Enterprises, Inc., founded in 1981. Ed has been an adjunct professor for both the Universities of California at Santa Barbara and California Lutheran University.

From the business perspective, Ed brings extensive strategic management, marketing, and sales expertise to the platform. He has real-world experience to share. His work experience ranges from retail and sales management positions in his twenties, as president and owner of a manufacturer representative firm in his thirties. Today, Ed is an internationally published author and recognized professional speaker. Throughout his career partnering has been his standard method of operation.

His presentations, based on his mutually beneficial partnering philosophy have evolved through years of research and teaching management, marketing, and selling skills. Ed's work has earned him favor with corporations and national associations throughout North America.

Besides his speaking, writing and consulting activities, Ed and his wife Regina have two sons, Ryan and Jonathan. They have been married since 1974 (making the point that he is successful in relationship nuturing). Ed, enjoys snow skiing and is certified with NAUI Worldwide as a Master Scuba Diver. Ed has been an active member of the National Speakers Association (NSA) since 1988 and holds the Certified Speaking Professional (CSP) designation.

Another area in which Ed thrives is in serving non-profits, trade asscoiations, and professional societies. He is an expert in member recruitment and retention campaigns. Additionally, he is the founder and serves as executive director, at Cigar PEG, Inc., a California incorporated, non-profit public charity, recognized by the IRS under 501 (c) (3) of the tax code. Through its educational institute, this organization focuses on providing small business, entrepreneur, and capitalism education. Ed holds membership at ASAE and The Center for Association Leadership.

Additional Information
Ed Rigsbee best serves audiences in the AM with general session presentations. Alliance building is a great way to kick off any meeting. Ed does not present during meals.

• Partnering for Profits; Strategic Alliances for Your Business Success - Stop the conflict and get more ROI from your alliance relationships. Strategic alliances will give you a dramatically faster and more cost effective growth option by leveraging the assets of others. To get these amazing results, you have to be strategic, flexible, and collaborative - but you have to be careful. Believe it of not, about 50% of alliances fail - by knowing how to choose the right partners you will eliminate squandered time and resources.
  
  In an effort to help attendees to grow their small business with smart alliances, Ed draws from his books, Developing Strategic Alliances and PartnerShift along with years of helping organizations access their strategic advantage through alliance development. Ed's depth of expertise combined with his inspirational style of speaking will leave your audience with a sense of purpose. Because Ed believes that business is about results not excuses, he delivers ready-to-use tools that will immediately impact their lives and your organization's profitability.
  
  
• Relationship Glue for Outstanding Relationship ROI - If you are not getting what you want from your relationships it means that you most likely have not asked your partner for what you want. Relationship ROI is all about getting what you need from your relationships. And, yes, you first have to make your relationship bank deposits. This presentation explores the behaviors necessary to have long-tern satisfying relationships that deliver the ROI you want and need. This presentation is also best suited for evening and spouse conference presentations.
  
  
• Member Value Process to Determine ROI - For any trade association or professional society, determining the yearly sustainable real-dollar ROI that members receive from their membership in your organization is crucial for your survival and step #1 for any successful member recruitment or member retention campaign. This is a facilitated session by Ed Rigsbee, one that every association in North America should experience! Ed is the only consultant in America that facilitates his proprietary Member Value Process. It's not an easy process, but easily worth 10 times the cost to associations that are open to learning and having the mirror brought up real, real close.
  
  
• Want More Members, Give 'em More Value (Workshop) - Associations and societies across North America are struggling with membership retention. One of the key reasons for this is the inability to accurately demonstrate the yearly sustainable real dollar value of membership; simply put, Membership ROI. Today, association and society members must justify their membership investment of both time and money; either to themselves or to their companies. Gone are the days that industry stakeholders join their association or society just because they should.